We're not there yet, but we're working hard to ensure we support key podcast journeys across multiple devices and experiences so we're available in all the places and moments in which users need us. Robert: We hear from users that they expect podcasts to accompany them throughout their day, whether they're at home, at work, or on the go. Does YouTube have plans to evolve the podcast playback experience separate from any other normal YouTube video? That’s the biggest advantage for YouTube - there are opportunities to build on each other.Īnd there are lots of different use cases for YouTube - full-screen on a TV, windowed on a laptop, embedded on a website or even in the background over bluetooth speakers while driving. Let’s say you’re watching basketball highlights and then you see a podcast with that player. Plus, YouTube makes a lot of sense for things like search and discovery and audience overlap. Robert: Like video ads, Channel memberships, Super Chat, Commerce, and so on. And a lot of the tools to monetize content are already there on YouTube. And you can’t forget about the comments section - that’s the main way I interact with fans on the podcast and on the main channel and get their perspectives. There are also more analytics and control with YouTube - you get much more granular metrics for advertisers. There are people independently searching for topics or guests that stumble across my podcast. Marques: YouTube has a discoverability advantage. Robert: What does YouTube offer that perhaps other podcasting platforms/services do not? And do you feel like YouTube can be a meaningful place for you to build a sustainable business for your podcasts, relative to other platforms? There are nuggets of information that we can give that wouldn’t be available with audio only. For us, the podcast is the right place to get into those things.Īs for what the video format brings to the table, there’s an additional dimension of personality when you have a video component. But Andrew and I have a lot of other thoughts that don’t necessarily fit into the video packaging. Marques: The main MKBHD channel is polished for clarity.
What made you and Andrew decide to start the Waveform podcast ? And tell us why you decided to start a video podcast - what does video bring to your podcast?
Robert: You’re an incredibly successful video creator on YouTube.
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